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Faculty OF STUDIES IN VIRTUAL ENVIRONMENTS

ENVIRONMENTAL Applied science

BUSINESS English - INTERMEDIATE

GUIDE Nº one BRANDS

AUTOR

STEFANI VELANDIA HOLGUÍN

TEACHER

WILLIAM FERNANDO RODRIGUEZ

BOGOTA, DC May 01, 2015

Democratic  Work

Individually and in your E-portfolio exclusively, you will bear witness the show of the following exercises.

iv. Open up your Market Leader book on page 8, so listen to the CD and do do A, B and C.

a)        Enables the target consumer to decide if they want the product o r not

b)        The function is to make the selection of products to hit the market knows the needs of the people and that is what will piece of work all-time on the market

c)         Update their engineering science and know how to handle the contest

5. Open your Market place Leader volume on page xvi, and so listen to the CD and do exercise A, B and C

a)        Location of hotels, Internet, hole-and-corner networks

c) The engineering is a hard topic for hotels but with the environment they volition try to make more effort. The hotels use at present Television on need and the people don t use the telephone of the hotel with the new technologies.

six. Open up your Market Leader book on folio 19, then heed to the CD and do exercise:

A)

1-Christina Verde start call from Madison will be in London appointment to run into yous see new collection Wednesday in the afternoon 2 o'clock

2- Christina Verdi she s engaged to the moment bulletin something come the plane meet her tomorrow

B)

Jenifer:   I'm calling considering I'll exist in London next week and I would like to brand an appointment   t o see you. I want to tell you lot about our new drove.

Cristina: Great. What they would accommodate y'all.  I'grand fairly free next week, I remember.

Jenifer:   How about Wed?, In the afternoon? Could y'all brand it and so?

Cristina: Let me look now. Allow me cheque the diary'. Yes, that'd be no trouble at all. What well-nigh 2 ii o'clock? Is that OK?

C)

Receptionist:    Thanks. I'thou putting you lot through       Hello, I'thou afraid she's engaged at the moment would you hold   or can I put you through to her voicemail?

Jennifer : Would you be able to take a message for me, please? I'yard in a bit of a bustle.

Receptionist: Aye, certainly.

Jennifer : The thing is, I should exist meeting Ms Verdi at 2 p.m but something comes up.  My airplane was delayed, and I've got to reschedule my   appointments. If possible, I would similar to run into tomorrow properly in the morning. 'Could she phone call me back here al the hotel, please, to confirm?

Receptionist: Certainly. What's the number?

Jennifer : It's 02078553814 and I am in room 6 11.

vii. Reading: Mercedes, shining star: Open your Market Leader book on folio 24 -25, so Read and do exercise A, B, C and D.

A) Read the first 2 paragraphs quickly and decide if the statements are True (T) or imitation (F), according to the commodity.

1. The fall of the Mercedes luxury brand was not as severe as other brands. (F)

ii. In 2002, Mercedes' losses were its first for iii decades. (F)

iii. In 2002, Mercedes cars were famous for their reliability. (F)

4. Dieter Zetsche is the boss of Mercedes and Daimler. (T)

B) Find words and phrases in the first five paragraphs of the commodity that mean the Same as the following,

1. Sudden and surprising: that in three years it has gone from the worst performing of the large luxury automobile makers to the trailblazer

ii. A period of 10 years: Decade

three. Failing: suffered as dramatic a fall

4. The first visitor to develop new methods of doing something:   Mercedes.

five. Someone that you compete with: BMW

half-dozen. A complete alter from a bad situation to a good one: the worst performing of the big luxury car makers to the trailblazer.

7. Ihe financial effect of a company'south business (i.e. turn a profit or loss): and fifty-fifty more and then at the ten.iv per cent it fabricated i n the fourth quarter - compared with BMW'south 5.four per cent in the tertiary quarter.

D) According to the article, which of these factors helped Mercedes amend its performance?

- Mr Zetsche's walrus moustache

- Having BMW equally a rival

- Using Mr Zetsche'southward operational experience

- Cutting jobs

- Producing new models

- Using a team approach

- price sensitivity

British English	American English.
undercover	subway
city centre	downtown
acquit-on baggage	x acquit-on baggage
One way	single
round trip	return
expressway	freeway
balance room	public toilet
lift	elevator
coach class	economic system class
schedule	timetable
car park	parking lot
queue	line
bill	check
booking	reservation
ground floor	first floor

Activeness two.Vocabulary and Grammar

page 7 do exercises Vocabulary A, B and C.

B) Complete these sentences with word partnerships from Exercise A

2 . Consumers who e'er buy Sony when they need a new TV are showing loyalty

three. A fashion designer who launches his o r her own perfume is an example of leader

4. The paradigm of Mercedes-Benz is such that its products are seen every bit safe, reliable, luxurious, well made and expensive.

v. George Clooney ad Nespresso is an case of the employ of a well-known person to advertise products.

6.A investigation consists of introduction, growth, maturity and decline.

7. Tesco'south wide range means that it appeals to all sectors of the UK market.

8. The apply of Aston Martin cars and Sony computers in James Bail films are examples of when products are used in films or TV programmes.

ix. Microsoft is the leader in reckoner software.

10. In countries with ageing populations, the over•60s age grouping is becoming an increasingly important challenger.

11. Pepsi is the 2d best-selling production or make in a marketing carbonated soft drinks.

12. Focus groups and consumer surveys are ways of conducting research.

C)  Hash out these questions.

1. What are the advantages and disadvantages for companies of product endorsements?

Advantages:

- maintain trade flows

- Create recognition

- Create loyalty

Disadvantages

- on promotion

- upfront costs

2. How can companies create brand loyalty?

- Creating an emotional bond between the customer and the product

- Flashy and offering proficient quality products

- listening to the client needs

- Innovating

three. Can you requite whatever examples of successful o r unsuccessful brand stretching?

It's oft thought that the electric current team is able to manage a brand stretch or brand extension without the recruitment of new marketing, insight managers etc.

However a brand extension or make stretch can fail spectacularly because the philosophy of brand extension is not well enough understood or implemented correctly.

Probably the most well know brand extension failure is Coca cola'due south 'New Cola' extension in 1985. Initially well received and so caused a huge consumer backlash and reduced sales.

4 Call up of a inexpensive or expensive idea for a product launch.

-Install a large Boob tube nearly the cash to post offers and promotions and transfer videos with demonstrations of their products and guild and publish customer testimonials on your website,

v What other market segments can you identify (e.m. young singles).

-standard of living

-economic stratum

-likes

-personality

-geographical Aspects

-children, youth, adults

-Historic period

-Fashion

vi What action can companies take if they outset to lose marketplace share?

- Locate the source of the trouble.

-Review the product or service you are selling and, consequently, make decisions, either change products, make changes, have additional products, etc

- Design a strategy of selling

- Analyzes grooming your salespeople, if they really fit the contour that your visitor requires

- Prepares real plan sales.

Page 10, practice exercises A, B and C.

A) Which of the time expressions below exercise we commonly use with the present simple? Which do nosotros usually use with the nowadays continuous? Which are used with both?

Nowadays Elementary: Unremarkably, Often, once a month, every solar day.

Nowadays CONTINUOS: Nowadays, now, this year, six months ago

PRESENT Uncomplicated AND PRESENT CONTINUOS: currently, at the moment, these mean solar day.

B) Complete these sentences with the nowadays simple or the present continuous form of the verbs in brackets.

-At the moment, eBay works with brand owners to remove fake items.

-eBay now spends $20m a year analysing suspicious sales.

-Louis Vuitton commonly selling its products through authentic Louis Vuitton boutiques.

 -At the moment, Louis Vuitton negotiates with Hubert de Givenchy.

-Both Apple and BlackBerry launch important new products this year.

-These days, a lot of people accept a BlackBerry.

C) Complete this text with the present simple or the present continuous course of the verbs in brackets.

The Google make grows chop-chop. According to the Millward Chocolate-brown Brandz report, it belongings first place in the listing of elevation 100 brands. In fact, the It field dominates the top-ten corporate brands. Google operating websites at many international domains, the nigh popular beingness world wide web.google.com ,  and generating acquirement by providing effective advertising opportunities. Google ever focuses on the user, and consumers usually run into Google as quite trustworthy.

Present, companies begin to recognise that brands are amidst their most valuable assets. They empathize that brands become always more powerful in driving concern growth. Stiff brands generate superior returns and protect businesses from risk. Google currently holds the peak position, but it has to keep innovating if information technology wants to remain number one. BlackBerry and Apple are the two fastest-growing brands in the top 100, and China Mobile grows steadily, too.

Page 15, do exercises A, B and C.

 A) watch the words and phrases which have the aforementioned meaning.  For each pair,

determine which is British English and which is American English.

B) Work i northward pairs. Use the American English words or phrases from Do A

to complete this text.

My last overseas business trip was a nightmare from start to finish. First of all, at that place was a delay on the way to the airport, equally in that location was an accident on the freeway. I. When I got there, I institute the lower level of the airport parking lot was flooded. Next, my carry-on luggage was likewise big and heavy, and then I had to check information technology in.

When we arrived, the subway was airtight, and there were no cabs at all.

 Later on a long time trying to figure out the reservation and waiting line for 40 minutes, we finally got a autobus downtown and institute the hotel. Then in that location was a problem with our room reservation  and, would yous believe it, the lift wasn't working, and our rooms were on the 5th floor.

C) Listen to the recording and check your answers to Exercise B. ok

Page 18, do exercises A and B.

A)

Complete each dialogue with the correct form of going to or will.

A. Have yous decided where to hold the sales briefing?

B. Yeah, we will book the Emory Heart in Atlanta.

A. I can't discover my passport.

B .OK, you await in your handbag, and I am going to check the back seat of the car.

A. What are you planning to practice in Tokyo?

B. We will see our amanuensis to talk over adjacent year's advertising budget.

A. I'm afraid the flight's been cancelled.

B. I need to go there this evening. I am going take the train. I think it leaves at nine.

A. The Hertz counter is a good identify to run across.

B OK, I volition look for you lot at that place.

B)

Choose the right tense (nowadays continuous or present uncomplicated) to complete the sentences.

ane.

 We are staying at the Ritz for next calendar week's conference.

2.

 According to the timetable, the bus deports from Victoria at 8:00, reaches Lille at 12:30 and arrives in Paris at xiii:30.

iii.

Excuse me, what time is the briefing does the conference begin?

4.

 What exercise you lot exercise on Tuesday afternoon?

5.

 What fourth dimension is this railroad train getting to Osaka?

6.

Next time, I travel to Madrid past railroad train.

Page 26, do exercises A and B.

A) Which of the following expressions are used with the past simple and which are used with the nowadays perfect? Which are used with both?

In 2010 past unproblematic and nowadays perfect

This week present perfect

Recently nowadays perfect

Since 2009 past uncomplicated

Yesterday past elementary

Last year by simple

However present perfect

Ever present perfect

Six months agone past unproblematic

B) Consummate this curt business brief most Vietnam using the by elementary or the present perfect forms of the verbs in brackets.

Vietnam has going through many changes in its history and experienced many economic changes recently. Information technology is currently experiencing an economic nail.  In 1986, the government introduced economical reforms or doimoi.

The reforms has permitted the setting upwards of free market enterprises and abolished the practice of collective farm ing. However, agronomics remains the most of import office of the economy. Vietnam has recently become the second largest producer of rice in the world after Thailand. The

Industrial sector showed dramatic improvement and expansion as well. In1993, the Earth Banking concern has declare 58% of the population to be living in poverty.

By 2005, this figure was less than 20%. Vietnam has also brand nifty strides on the international stage in the last decade or and then. Information technology became a full member of ASEAN in 1995 and of the WTO in 2006. The effects of this newfound prosperity can be seen everywhere. Large, glitzy malls has appear in major cities, while streets

once filled with bicycles are now overflowing with locally produced Japanese, Korean and Chinese motorbikes and cars. Business visitors wishing to relax in a more traditional Vietnamese town should visit Hoi An. Hoi An has been a major Asian trading port in the 17th and 18th centuries, and its picturesque compages and relaxed lifestyle changed fiddling over the years.

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Source: http://stefaniinglesintermedio.blogspot.com/2015/05/activity-1-reading-and-listening_1.html

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